|
Chivas Regal has unveiled a new limited edition designer tin to convey the contemporary exuberance of its famous 12 Year Old blended Scotch whisky designed by internationally acclaimed New York based architect Evan Douglis. This highly collectible, elegant Chivas Regal 12 Year Old tin is a perfect gift for any whisky lover with a design that clearly reflects the architect’s unique style and vision. The Chivas Regal 12 Year Old tin displays a strongly masculine design and features a pattern of curves and swirls characteristic of Evan Douglis’ distinctive style. Enhanced with beautiful embossed details, the tin also reflects the luxurious flow of the whisky and has an exquisite handcrafted look and feel that is a perfect synergy with Chivas Regal’s heritage as the world’s first luxury whisky. Evan Douglis was recognized in 1999 as an Emerging Voice in architecture by the Architectural League of New York. He was selected as a 2005 Design Vanguard winner by Architectural Record and received a 2006 Design Merit Award in the International Taiwanese FEIDAD Competition. “My father was a loyal enthusiast of Chivas Regal 12 Year Old Scotch whisky” says Douglis. “I was honoured to have the unique opportunity to contribute my design imagery on to the surface of the newest luxury tin. Considering Chivas Regal’s international stature as the epitome of good taste, it’s truly a privilege to have my work associated with a product that will now travel endlessly around the world as reminder of the timelessness of beautiful things.” The partnership between Evan Douglis and Chivas Regal represents a perfect symmetry between the designer and the product, which is bold, contemporary and audacious in design. Sophie Gallois, Brand Director for Chivas Regal, comments: “The Evan Douglis Studio is an architectural company committed to innovation and contemporary design, making it a perfect partner for Chivas Regal. This global partnership will increase the visibility of our flagship brand and will offer our markets the opportunity to confirm the brand’s position as the most dynamic Scotch whisky in this premium category.” Enjoyed in more than 200 countries worldwide, Chivas Regal 12 epitomises the exuberance of the Chivas Regal family of blended whiskies. With a rich, smooth and generous flavour, which comes from the aged, mellow Speyside malts at the centre of the blend, it is a whisky at the heart of relaxed moments and good times shared amongst friends. Chivas Regal 12 was named as the most prestigious Scotch whisky in the world according to a recent international Synovate survey and voted as the UK’s coolest whisky brand by cutting edge style gurus Superbrands. Starting from mid December, the Chivas Regal new limited edition designer tin will be available at Park’n Shop, Wellcome, China Resource Vanguard, 360 and Oliver’s priced at HK$ 388, as well as 7-11 priced at HK$398 (while stock lasts).
(information provided by the pr company)
|
