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The wave of technology is no stranger to dance music and continues to evolve, embrace and reshape the whole industry as a whole as time progresses. But this last month saw the birth of a completely new concept which promises to transform the already fast growing sales of digital dance music and clubbing as never seen before on a global scale.
In what is described as the first event of its kind, London based and cutting edge promoters Trance Generation, who’ll you’ll remember recently celebrated their first birthday last month, team forces with on-line leading music retailers AudioJelly.com for the first in a series of exclusive “DIGITAL SESSIONS” events which will have true dance music enthusiasts and trainspotters in a complete spin.
The Digital Sessions will be broadcast live across the world to over 80 countries on Friday 13th May when Myself, John ‘00’ Flemming, Ben Lost and Darren Tate will be joined millions of listeners. The idea behind it was simple, not only will people get to see and hear never before heard material live from their PC, but they also will able to purchase it at the click of a button. The implications of this event are huge and clearly groundbreaking changing the way that dance music will be sold in the years to come.
AudioJelly is the legal music download store created by Ricky Simmonds, Steve Jones and Tony Rapacioli - best known in dance music for their several projects that include Lustral, Praha, The Space Brothers, Kansai, Chakra, Force Majeure, Ascension, Lamai, Oxygen and Quadraphonic. Since going live with the site last July, Audio Jelly has become Europe's leading dance music store for downloads with their reputation recently being sealed when they were nominated for the award for Best Dance Music Retailer at this year's Winter Music Conference IDMA.
Now we all know that in the past there have been many live audio sets on several sites on the web available, but this is the first of its kind to combine a visual and audio experience direct from the club with the pioneering ability to purchase the music being heard all at once. This means that music fans logging on across the world were also be able to see all the action as cameras will capture every moment live from the night at The Soundshaft in London.
Guest DJs involved are myself, underground hero John 00 Fleming, and producer extraordinaire Darren Tate. John has just completed sell out tours of Asia and Australia, and production collaborations with psy trance giant Astrix, and US trance No. 1 Christopher Laurence. Darren is one of the UK’s most successful trance producers ever. His latest track, an epic dance anthem entitled ‘Winter’ and released under his DT8 Project guise went top 40 in the UK and both DT8 Project and Darren Tate albums are due out this summer. Also there on the night were TG’s own resident DJ’s Gary Ramsden and Ehren Stowers. Each of our 90 minute sets will be given a minute by minute track-listing option, enabling anyone the facility to buy any track heard at any given moment during the webcast. It also brought together some of the leading UK dance music labels such as Darey Products (yes I know it is mine, but believe me its right up there with the best of them!) JOOF, Lost Language and Mondo Records. This will provide never before heard material from some of the worlds favorite and cutting edge DJs around today and yet another good reason for people to log on and listen. For more information about the event and to listen again check out www.audiojelly.com and become part of the revolution.
Articles by: Matt Darey
www.dareyproducts.co.uk
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