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Shama, one of Asia’s leading providers of luxury boutique serviced apartments announces the soft opening of Shama Tsim Sha Tsui. Shama Tsim Sha Tsui will open its doors to its first guest on January 6 and will be the seventh property in Hong Kong and eighth internationally. The Shama philosophy of providing gracious service and stylish accommodation in prime locations is showcased through the new Tsim Sha Tsui property. Appealing especially to professionals who are new to the city, Shama living offers a swift and effortless introduction to a stylish urban lifestyle. “The opening of Shama Tsim Sha Tsui further defines Shama’s commitment to being the leading serviced apartment brand in Hong Kong,” said Elaine Young, CEO of Shama. “The property is amazingly located in the heart of Tsim Sha Tsui, chic in design and offers residents a comfortable and trouble-free stay in Hong Kong.” Shama Tsim Sha Tsui is located on Nathan Road, the city’s famous ‘Golden Mile’ of shopping, in the heart of Kowloon’s commercial district. Access to transportation is second to none, with MTR and bus links just steps away, and the Star Ferry a short walk. The convenient address is perfect for newcomers to the city who are working in Kowloon to enjoy the luxury and calm of Shama, in the middle of the hustle and bustle of one of Hong Kong’s most vibrant districts. Totally transforming a landmark building, Shama Tsim Sha Tsui offers fantastic views of the city’s oldest and busiest location from its apartments, including Chungking mansions, the mosque, and the greenery of the expansive Kowloon Park. The 87 contemporary, Asian-style apartments are chic yet totally comfortable. The space is specifically designed to ensure residents feel completely at home from the moment they arrive. A sensational lifestyle feature, and the perfect oasis of tranquility, is Shama’s tropical rooftop garden – a rarity in the heart of the city. Offering a retreat for residents and their guests, the rooftop lounge is a chic and stylish outdoor living room, complete with BBQ facilities and wi-fi. It means guests can really feel at home. Each apartment features fully furnished and fitted interior décor, well equipped kitchenettes, Shama’s very own ‘Slumber’ beds and the latest in high-tech necessities - flat-screen televisions, DVD players, hi-fi audio systems, broadband internet access, cable and satellite television, wi-fi and i-Pod docks. There is also a business centre with complimentary Internet access. Residents are treated to a luxurious welcome, with a gift of Bvlgari amenities upon arrival. Shama’s services make residents feel like they are in a luxury hotel – with 24-hour security, porter and daily maid (except Sunday and public holidays), professional laundry and dry-cleaning, complimentary self-service laundry facilities, VCD/DVD library, playstation and airport limo services. Shama’s unique No Boundaries card offers residents a fast-track ticket to the city’s hottest social life, with instant membership to local gyms and a private club, as well as discounts at some of the cities top lifestyle brands. Shama Tsim Sha Tsui offers a range of accommodation options catering for all requirements, from singles to families, studios to two-bedrooms, prices from HK$14,000 to HK$ 50,000 per month. Shama Tsim Sha Tsui is located at 74-78 Nathan Road, Kowloon. About Shama Shama was founded in 1996 by veteran real estate professional Elaine Young. With a talent for styling residential properties, Elaine managed a bespoke London-based business concept creating amazing designer apartments for lease, where she sourced everything from furniture makers, fabric suppliers, bathroom fittings, leathers, linens, original art work, and crockery. Riding on her commercial success, Elaine took her business concept to Hong Kong and starting small, grew the brand to what it is today. Shama now boasts a portfolio of seven Hong Kong properties with a total of 320 apartments in the city’s most sought after locations: Causeway Bay, Central, Hollywood Road, Mid-Levels, Soho, Wanchai and, soon to open, Tsim Sha Tsui. Shama launched its first mainland China property in 2007 in Shanghai’s fashionable Xintiandi. Now the portfolio’s flagship property with 100 apartments, and first in the Shama Luxe category, it is the first of the brand’s planned expansion into China and beyond. (information provided by the pr company)
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