You've heard about Avicii retiring from his DJ life, but there's still a chance to catch him on his last tour and get some good looking merch to savour the memory. Read under the cut to check out what he thinks about his last tour, his career and more in his interview with H&M.
YOU’RE 26 AND ON YOUR FAREWELL TOUR. WHAT WILL YOU MISS MOST ABOUT IT?
“There is not really much about touring that I will miss except seeing my fans. But I have done it so much and without a proper break so it’s really hard for me at this point to say what I’m going to miss. Other than the fans of course.”
WHAT WILL YOU DO AFTER THIS? WHERE WILL YOU LIVE?
“I don’t know where I’m going to live after I’m done touring actually, and I don’t really know what I’m going to do. I think I will take some time off to really figure out what I want to do. I usually get really obsessive with most things I do, and with that in mind try to find something that I can invest myself one hundred percent in without hitting a wall."
WHEN YOU STARTED OUT, WHAT WERE YOU DREAMING OF CAREER-WISE?
“My biggest dream was probably to make it as a DJ and producer at any capacity, I didn't have any major ambition when I started out. That was just something that grew along with the music and my abilities in the studio. The more I learned about how to work with all the different programs in the studio and how to get familiar with melodies, the more my ambition grew.”
HAVE YOU ACHIEVED EVERYTHING YOU WANTED TO ACHIEVE IN MUSIC?
“I don’t think it’s possible to achieve everything you want in music and that’s why it's such a good hobby. I think I've achieved everything I wanted when it comes to any type of recognition and stuff like that, but there are still so many things within music that I haven’t explored yet. There is a lot more for me to do in music.”
WHERE ARE YOU HAPPIEST? WHAT MAKES YOU FEEL CONTENT?
“At this moment I’m happiest when I get some time off and get to spend it with my friends. Kind of what I’m doing this summer. Friends and family are what make me feel content.”
FOR THIS TOUR, YOU’VE TEAMED UP WITH H&M TO CREATE A SMALL COLLECTION. HOW DID THE COLLABORATION COME ABOUT?
“Growing up in Sweden, H&M has obviously been one of my country's biggest brands and a national pride, so when they approached me it sounded like a really fun project!”
WHAT ITEMS IN THE COLLECTION ARE YOUR PERSONAL FAVOURITES?
“I think I like the beach bags the most, they remind me of the old Winter Music Conference in Miami!”
About the collection
The 10 pieces collection consists of 4 womenswear pieces, 4 menswear pieces and 1 unisex accessory, ranging from $99.9 – $199USD. A special selection of the collection, slightly different from the in-store pieces, will be sold exclusively on the concert arenas during Avicii’s tour. The Avicii x H&M collection is now available at 3 H&M stores in Hong Kong.