What is TIDAL you ask? Well some would say it's the new Spotify or just another glorified way for already mega rich artists to find a new way to gain directly from the music streaming trend. One way or another, we are intrigued...

As explained in their star-studded press conference yesterday, TIDAL lets you stream music at a never-before level of quality, and most importantly is owned by your favourite artists like Rihanna, Nicki Minaj, Madonna, Daft Punk, Usher, Jay-Z and more. It's $19.99USD (or ~$160HKD) a month for the premium version with "Lossless" sound quality or pay the same price as Spotify (price matching right there) a.k.a. $9.99USD to use their standard service, confusingly named as TIDAL Premium, with "standard" audio quality. Both their packages include HD music video as well, and "expertly curated editorial"... Whatever that entails.

Want to know the difference between "Lossless" and standard AAC quality music? We were pretty impressed with their explanation, although we think probably only audiophiles can really appreciate the difference. Click the photo below or here to check out their explanation:

You can also watch the press conference if you happened to miss Madonna lifting her leg while signing herself on board on Tidal.

Good news for 'Kongers is that we too are able to ride on the Tidal wave (couldn't help it!) and do the free-trial thing, so let us know in the comments how you feel about it!



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