Interviews
Propagandaâs Claudia Brucken Interview

âWhen Dr Mabuse was in the German charts in the early 80s, I was still finishing school, then as soon as I finished, Propaganda started a world tour and we had this enormous immediate success. But our record contract was really awful, we had bad management, telling me âget rid of themâ and them to âget rid of herâ. And in a way, before too long, everything fell apart.â
Like their 80s peers Frankie Goes To Hollywood, German electronic quartet Propaganda produced some of the best electronic pop of the era, though unlike Frankie, they ended the decade largely, though not entirely forgotten. 20 years on, however, as the 80s inspires so much of todayâs interesting new music, Propaganda tracks including Dr Mabuse, Duel and Machine are rightly recognised as classics of the era, electronic pop standards on a par with the best of Human League, Depeche Mode or indeed Frankie at their best.
Sitting in a Finchley Road café on a dark winterâs day, the bandâs best-known singer Claudia Brucken looks nothing like her post-punk past, and instead blends in seamlessly with the plush North London surroundings she now calls home. Sheâs chatting to Skrufff today about Propagandaâs role in a recent concert and album celebrating British uber-producer Trevor Hornâs work, as well as her acoustic album Another Language, and ongoing electronic project One Two, which she runs with one time OMD producer Paul Humphreys. Sheâs also currently recording with Andy Bell, she reveals, after the Erasure star tracked her down recently via her website.
âAndy, Phillip Larson and Chris Smith were working on Andyâs solo album and they approached me via the internet, they emailed me saying âweâd really, really love to work with you, can we come and meet youâ so we met up and connected,â says Claudia.
âI think Andy is a total darling, I really think heâs lovely and so are Philip and Chris; itâs such a joy to work with people who donât have any chips on their shoulder.â
Skrufff (Jonty Skrufff): An article on your website talks about you being âhorribly exploitedâ by your label ZTT back in the 80s, during the Propaganda days, how did you feel about contributing a track to the Trevor Horn album?
Claudia Brucken: âItâs great in a way to be a part of it and for us it was an opportunity to participate in the live show produced by Trevor. It was great to work with fantastic musicians and a fantastic sound system for the first time. As a singer I couldnât have wished for anything better, particularly because Propaganda hadnât been on stage together since 1986. For us it was a brilliant moment after all these years. It was also a pleasure to meet Prince Charles and Camilla, the entire evening was a theatre of the absurd. This ZTT album is a by-product of that event.â
Skrufff: Does Propaganda exist as a band now?
Claudia Brucken: âIt always changes, the face of Propaganda constantly changes, I now believe itâs Suzanne and Michael again, who recently released something but it can always change. If the right song came along I think all four of us would still love to do something but it has to be the right song.â
Skrufff: Dr Mabuseâs the track thatâs been included on the album, how do you view the songs 20 years on?
Claudia Brucken: âTheyâre a part of me, Dr Mabuse in particular, because it has so much to do German history, Dr Faust. I think Trevor really captured that essence, the Fritz Lang film, Mephisto and Dr Faust. Thatâs a really important part of my German-ness, Iâm really fond of that track and I really like the theatricality of it. For Trevor it was a very dark moment in his production career, we suited each other perfectly for this particular song.â
Skrufff: With Propaganda at one point you were being hailed as the next Frankie Goes to Hollywood then with all the legal problems you seemed to disappear, how easy was it to cope with that change?
Claudia Brucken: âIt was all a bit mad, I was really young then. When Dr Mabuse was in the German charts I was still finishing my school, then as soon as I finished we started a world tour and had this enormous immediate success. But our record contract was really awful, we had bad management, saying to me âget rid of themâ and to them âget rid of herâ. And in a way, before too long, everything fell apart. I was very sad and heartbroken that it all ended because I thought âwhat a wasteâ. We were so close to stadium success and we just didnât do what we ought to have done. Though itâs easy to say that now.
When I saw Propaganda recently the wounds were healed; we werenât living in that moment 20 years ago, weâve all grown up and weâre more easy going. My memories now are a lot fonder. We were all in the same boat, we had an opportunity and we didnât do what we should have done. But thereâs no point saying âshouldâ. But Iâve always been a fighter, I did act to reinvent myself, I signed to Island Records as Claudia Brucken but again because of politics it didnât pan out. I was still in the studio working on my album Love And A Million Other Things when the person who signed me, left the company. I knew my record was dead then. I was naïve before and I became, not cynical, but my eyes were opened. Thatâs why my music evolved into Another Language, I wanted to do music for musicâs sake, not for other motives.â
Skrufff: Martin Gore from Depeche Mode seems to have popped up in your music in recent years, was he a key person in your solo period?
Claudia Brucken: âMartin wrote Cloud 9 with me, which is now a One Two song. Martinâs also been really inspirational for me, I used to hang out with the Depeche crowd when Martin was still living here but then he moved to the States and I lost contact with him a little. What was great about Martin was that weâd hang out at his home, weâd grab a guitar and heâd sing a Leonard Cohen song or something. I look back on those evenings really fondly, not because it was Martin from Depeche but just because it was about singing the songs.â
Skrufff: Your new Another Language album is almost entirely acoustic, do you retain a big interest in electronic music?
Claudia Brucken: âYes, completely, itâs always been a passion for me, with this project I just wanted to do something unexpected. Iâm also working with Andy Bell from Erasure at the moment and that is seriously electronic but also all the One Two music is electronic.â
Skrufff: What were some of the peak moments of Propaganda?
Claudia Brucken: âWe were on top of the world when we did our tour, particularly towards the end when we gained enough confidence to enjoy it. Then in 1986 we had a huge hit in France with Machine which felt great then sadly it all fell apart because of greed, insecurity, naivety and bad management, I always stress bad management, because I think thatâs the key factor behind lots of groups not surviving, because theyâre advised incorrectly. After Propaganda the way I got through it was by working with other people. Iâm always interested in meeting other producers.â
Skrufff: Are you a believer in serendipity?
Claudia Brucken: âI always think it one doors closes then another one will open, I always think thereâs a reason why something stops and something else begins. Iâm not sure about destiny though because that removes responsibility though Iâm not a complete realist either.I donât believe in things like newspaper horoscopes, for example, though my grandma used to lay (Tarot style) cards when I was little and that seemed more substantial. Sheâd do séances and also read the tea leaves. I never tried that myself though, my faith is really my music, thatâs my strongest medium and language. Itâs what makes life for me worthwhile.â
Both Claudiaâs new albumâs Another Language and Item are available via her website ThereMusic.com. Trevor Horn Produced including Dr Mabuse, Grace Jones, ABC, Frankie Goes To Hollywood etc) is out now on ZTT Records
Interview by: Jonty Skrufff (Skrufff.com)
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