Lifestyle and Culture

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Founded in 2009 to cater to the era of increasing digital consumers; Native Union is known for their simple but quality tech goodies, always consistent with current technology products and promise users with the best product experience.



The newest collaborative project set to be released during mid-December includes not only the classic New Beats Studio headphone by Dr. Dre, but also the Beats Pill Portable Wireless Speaker and urBeats Earbuds in hands with the slick design by Alexander Wang. 



AIDS Concern World AIDS Day 2013 Mall Event
Spreading the “I'M Positive” message in Hong Kong

(Photo by Michael Law)

On 1 Dec 2013, AIDS Concern organized a public event commemorating the World AIDS Day 2013 at Windsor House, Causeway Bay. The event is co-organized with Metro Radio and title-sponsored by Durex. It is joined by Mrs. Carrie Lam Cheng Yuet Ngor, Chief Secretary for Administration; Dr. York Chow Yat Ngok, Chairperson of the Equal Opportunities Commission; Mr. Shiu Ka Chun, Lecturer & Associate of Arts in Applied Social Service of Hong Kong Baptist University; Artists including Ms. Siu Yam Yam, Ms. Corinna Chamberlain and Ms. Kellyjackie. To echo with the theme of “I’M Positive”, all of the guests were invited to put up one of the letters of the “I’M Positive” statement on a giant Red Ribbon, symbolizing their supports and commitments to the campaign.


Listed at www.zalora.com.hk from the 1st of December until the 31st of December; limited pieces of exclusive (BELVEDERE)RED accessories created by Ella Koon, Erbert Chong and Sarona Lo will be available for purchase to raise money for AIDS Concern.



As music playing devices change rapidly through different models and forms in timespans of only months; people change through and consume new tech goodies in an instant flash. It’s the same with headphones; but certain models gets lifelong attached to true listeners by delivering individual’s specific preferences in sound and comfort. Headphones can’t be too big, it has to give a good ring to the ears, and it should most definitely be gentle to the skin; not to mention for it to look hip and trendy to match one’s daily outlook.

Show your support for people living with HIV
Let’s Think Positive, Let’s Live Positive!

World AIDS Day, observed on 1 December every year, is an opportunity for us to come together and show our support for people living with HIV/AIDS, and to raise awareness about HIV/AIDS prevention and treatment. AIDS Concern, the first non-governmental HIV/AIDS organization in Hong Kong, will launch a series of activities to promote World AIDS Day 2013. This year, AIDS Concern is commemorating World AIDS Day with the theme ‘I’M Positive’, to promote a friendly culture for people living with HIV in Hong Kong. 


My earphones always drop out from my ears because I have a handful of piercings all over the ear. The normal ear buds hurt, and the ones that goes inside always falls out. Not to mention I just twist my headphones and shove it in my bag, ending up with half a dozen of them broken. I would never have though someone like LeBron James also have earphone problems, as his always breaks during workouts.


After the phenomenon of owning a pair of Beats Headphone, its obvious Dr. Dre won’t let the heat drop as he releases the all new Beats Pill Portable Wireless Speaker. With Nicki MInaj being appointed as the limited edition Pink Pill’s icon, the speakers are unstoppable. Alongside with Dr. Dre, Interscope Geffen A&M Chairman Jimmy Iovine brings these Beats Audio new goodies to Hong Kong and across Asia- Pacific, ready for sale in retailers including Broadway, HMV, Suning and Hong Kong International Airport.

We will bring you travel the world!
Whenever you want. Wherever you like. It’s all UP TO YOU!

Whether it’s a relax weekend in Taipei, a shopping trip to Paris, or a sunshine-filled break in Hawaii, we have great offers for you from now.


Swanky Outfits! Hide no more in the wardrobe! Eye-catching tops and dresses, fashion forward denim, and awe-inspiring shoes and handbags. What do you like most?

Fashion Night Out will transform Magnum Club into a Fashion Playground on EVERY WEDNESDAY and will crossover between Magnum Club and sorts of Luxury Fashion Brand which is style-savvy media professionals, stylists and personalities.


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