Amsterdam Dance Event organizer Richard Zijlma chatted to Skrufff this week about plans for the annual October conference and revealed that advance ticket sales for the October conference are higher than ever, as the ‘early bird’ discount deadline of April 29 approaches.

“Ticket sales generally have been increasing every year and that’s the case for this year too,” Richard confirmed. “Many of our delegates come every year and more often than not bring colleagues and friends with them. They support us which drives us on to try and deliver the best conference out there.”

Now in its 16th year, the now four day and night conference/ festival has sold out early for the last four years running, attracting over 2,500 music business delegates and 112,000 revellers to the parties taking place at 44 venues scattered across Amsterdam.

This year’s event is likely to be extended, Richard revealed though warned that he expects tickets to sell out again far in advance.

“We have some provisional plans to increase the capacity for this year,” he confirmed, “but we want to maintain the character and intimacy that makes ADE so popular and practical for networking and meeting people, as well as offering as much as we can in terms of panels and workshops to attract, inspire and entertain people.”

This year’s ADE also coincides with a large medical congress taking place in Amsterdam, though Richard said they’re hoping to tackle accommodation issues with a hotel agency they recently teamed up with.

“It’s always potentially tricky finding somewhere to stay in the city during the conference but we’ve set up an online reservation service for ADE delegates only. I’m hopeful most problems are now going to be resolved,” he said.

“We’re also thinking about hosting a panel during ADE on health care in the electronic music industry,” he laughed.

For accommodation details; click here:

Article by Jonty Skrufff

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