“Nightclubs were struggling prior to the recession as people increasingly opted for late-night bars,” said Mintel’s senior drinks analyst Jonny Forsythe.
“However, the economic downturn has accelerated their decline meaning that consumers — and particularly nightclub’s core target of 18-24 adults — have much less disposable income to spend on their leisure activities.”
The drinks expert revealed that 355 clubs closed in 2009 (13% of Britain’s 2,722 total) with young people increasingly drinking at home and avoiding partying in public altogether.
“Our research shows that if young people do decide to go out, they are more likely to stay drinking in pubs,” he continued, “Where they can maximise their spend rather than having to fork out on nightclub entrance fees and usually drinks which come at even more inflated prices.”
The doom and gloom depicted in Mintel’s report contrasted markedly with the attitude displayed by veteran London promoters Wiggle, who prepared to celebrate their 16th birthday bash in London and Ibiza this weekend with a typically euphoric call-to-arms press release.
“For the hardcore amongst us . . . we will be celebrating the start of the birthday celebrations at Wiggle's longstanding residency with Fabric., which despite all the rumours, is alive and firing on all cylinders as usual,” Wiggle chief Nathan Coles declared.
“After helping to mop up the bar with our faces at Fabric we will be heading straight, in a very Wiggle'y line to Stanstead for the flight to Ibiza @ 13.05 with Easy jet (if anyone else fancies joining us on the flying love bus with wings . . .”) he added.
East London party promoters Electric Minds were even bolder in their announcement of their next warehouse party on Saturday July 31st publishing a flyer which pointedly didn’t even mention the venue’s name or address.
“We were inundated with requests after the last party sold out, next Saturday looks like it will sell out even earlier,” Electric Minds announced in their e-zine. “So if you are planning to come down please buy your tickets in advance; you can find the link via the flyer below.”
In more good news for London nightlife, ubiquitous underground tech-house types Wild Music announced the opening of a brand new club in East London Club 2 AD this week which has a 24 hour drinking licence, high spec sound system and plush interior design.
“This intimate 300 capacity location has been decked out with a surreal twist inspired from the decadent Roman era,” Wildmusic announced, “With sound powered from a thumping Turbo Sound rig, and visuals projected from a range of high-end lasers and L.E.D. lighting”.
Jonty Skrufff (http://skrufff.com): Follow Jonty on Twitter: http://www.twitter.com/djjontyskrufff