adidas has been the influential pillar of sports history since its establishment in 1949. Today adidas, the world's leading sports brand, is proud to celebrate its 60th anniversary. For creativity, adidas Originals uses "60 years of Soles and Stripes" as a product inspiration which describes decade-sets showcasing cultural moments in time and Adidas interpretations across the past 60 years.
The Celebration will be themed "60.09" (60th anniversary, year 2009). To pay tributes to the founder of adidas, Adi Dassler, a series of Adidas'
classical collections will be firstly launched. The collections will include "60 years of Soles & Stripes, Women Select, Originals by Originals and adicolor" etc, The launch of these collections will refrain the classic of the past 60 years and promote indefinite collaborations and unveil the spirit of "Celebrate Originality".
As a celebration of this memorable event, adidas will be bringing the world wide party tour to Hong Kong for one very special night. The party themed "House Party", which is also the name of adidas' newest collection, will be held on 12th March 2009. adidas selected one of Hong Kong's industrial areas, Wong Chuk Hang, specially refurbished an area there and named it as "The Factory" to commemorate this event. For grand its matter, Adidas invited representative personage who influence the recent fashion trends including Shu Qi, Jan Lam Hoi Fung, local band
24 herbs, Japan's famous designer Kazuki Kuraishi, adidas' brand inspirational character, Stan Smith( Legendary of American's tennis world in the 60s to 70s). America's famous DJ, Steve Aoki, will be the DJ of the night. Adidas will arrange "The Factory" into different themed rooms and the whole venue will be filled with different Adidas elements such as Tournament Edition, Originals by Originals, adicolor, Vespa and Originals denim by Diesel etc. and adidas Originals presents spring summer 09 collection during the house party.
"42 below" sponsors all drinks and will provide special adidas Originals House Party signature cocktails to guests. Adidas hopes guests who attend this special event will heartedly remember the birth and history of its brand! Adidas will also give out adidas Goody bags which includes "60.09" balloons, whistles, optical and hats to every guest.
HKClubbing.com has limited guest list places to giveaway!
To have the chance to be on the guest list (plus one friend) at this party, all you need to do is answer the following question:
- what's the theme of the adidas party?
Winners will be notified via phone or email, and we will then send you the details of the event to you.
Deadline 9th March 2009. You must be over 18 to enter this giveaway and be based in Hong Kong.