American fashion chain Armani Exchange have teamed up with CDJ manufacturers Pioneer to host a series of weekly DJ performances in five stores in New York, Santa Monica, Las Vegas and Miami.

Announcing the tie up last week, Pioneer marketing chief David Arevalo said upcoming local DJs will be showcasing their CDJ2000 players every Saturday evening with ‘special in-store events’ planned, presumably featuring bigger name draws.

“The DJ club culture globally has always celebrated style along with sound,” he said, “so it’s a natural fit (because) their collections continue to be inspired by street-chic, dance music and self expression.”
Details of Pioneer’s US fashion foray emerged just as upcoming British designer Patrick Grant launched a despairing attack on the state of menswear in the UK telling the Guardian ‘It makes you want to cry how scruffy everybody is.’

“Someone needs to be the public standard bearer for men's clothing,” the newly anointed British menswear designer of the year continued, going on to rant about the disappearance of the ‘archetypal image’ of businessmen in pinstripe suits wearing bowler hats and clutching umbrellas.

“It may be comic but it projected solidarity to the world and was a positive part of our national identity,” he grumbled, “Now people are made to feel awkward for being correctly attired." Guardian: )

His comments came some months after Russian footballers’ wife Yulia Voronin (married to Andriy Voronin) launched an equally passionate onslaught against British taste after she was mocked by the Daily Mail for wearing ‘shell suits and head-to-toe leopard print velour”.

“The British press criticised me for a bad taste in clothes. It's just laughable,” she told reporters, “The Brits are horrendously conservative. Of all the colours, they like only black and grey,” she added.

Article by Jonty Skrufff:


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