CIPHER launches in Lane Crawford Hong Kong
Created in 2003 as a casual skateboard footwear brand in L.A, today CIPHER is an international urban lifestyle brand offering designer products for an emerging group of international hipsters and global lifestyle connoisseurs. Now based in the world city of Hong Kong, where international metropolitan living manifests the dynamic fusion of East and West culture, CIPHER is an expression of life in the brave new world—an INTERNATIONAL URBAN CONTEMPORARY LIFESTYLE BRAND
The 2008 Fall/Holiday collection will debut in November 2008 at Lane Crawford stores across Hong Kong. A reflection of the nouveau urban cool, the collection embodies elements of contemporary art, streetwear culture, high fashion, and is constructed from environmentally friendly materials. CIPHER shoes are available in 3 different styles, in a range of colours, each with its own story and attitude; Seditionary, Subterranean and Libertine.
Inspired by the famous retail location founded by Vivienne Westwood and Malcolm McClaren. The Seditionary is an interpretation of the roots of Punk music, meant for people of bold style ambitions and a sense of cultural nostalgia.
The Punk movement of the late 70’s inspires each Seditionary colourway; from Bondage Black to Siouxie Pink each shoe is the embodiment of the icons of the time. High-grade perforated sustainable uppers, or crossed hand stitching characterizes each model. Customized in a proprietary metal buckle, coated in environmentally friendly nickel, 0.5 Gold Micron, or Palladium plating; accenting the exterior with a clean and unique attitude.
Available in 5 colors; Black Quilt, White with Black Quilt, Metallic Pink, White and Metallic Silver and retails for HK$1,750
Inspired by the fluid dynamic movement of the fathers of the “Beat” generation; The Subterranean is a manifestation of the underground intellectual movement that stirred the American cultural awakening of the 1950’s and beyond.
The latest addition to the CIPHER family, the Subterranean is a fusion of high fashion, functionality, and comfort. CIPHER has created a luxurious footwear experience for people of dynamic lifestyles. Each shoe features high-grade environmentally sustainable uppers and interiors accented and embossed foot harnesses for security and style
Available in 3 colors; Black, Metallic Silver and White and retails for HK$1,600
The 2008 Libertine is inspired by the (in)famous author Oscar Wilde and his treatise on aesthetics with a street culture edge. The Libertine is an ode to the flamboyant one-upmanship of urban-street culture fused with the luxuries of high fashion.
Following the ethos of the great writer and icon, the Libertine is fashioned from imported vividly colored silks and the interiors are lined in butter smooth premium sustainable materials. The simplicity of the design coupled with its daring colours is a testament to your discerning taste and sophisticated bravado.
Available in 4 colors; Pink, Orange, Purple and Blue Satin, and retails for HK$1,450.
The collection will be available in Hong Kong exclusively at Lane Crawford from November 2008:
Lane Crawford IFC, 2 Finance Street, Central
Lane Crawford Pacific Place, 88 Queensway, Admiralty
Lane Crawford Times Square
And available worldwide from November 12th at www.CIPHERism.com
(information provided by the pr company)