For the first time ever Cream have teamed up with the worlds coolest fashion brand DKNY to launch a limited edition line of trainers for those style conscious fashionistas.
Together they have created the modern iconic classic trainer ‘shoe for clubbers’, the shoe has been designed by Mark Farrow who also designed the now legendary Cream Logo and has also been voted the most influential graphic designer in the UK.
Available for men and women in blue and pink colours this is sure to be one of this summers ‘hottest’ pieces of footwear.
Over the past 15 years Cream has gone from strength to strength demonstrating it’s ability to stretch beyond it’s beginnings as a small underground club brand into one of the most instantly recognisable youth brands in the world.
Launched during the dance music boom as a haven for young people to spend their Saturday nights, Cream soon grew to attract over 3000 clubbers every week from around the world who saw it as a lifestyle and not just a source of entertainment. They continue to stage their Creamfields festival across the globe, with 9 shows planned for 2007.
(infromation provided by Cream)