FIFTY FIVE DSL TemporART STORE

Always championing renegade style, fresh design and independent music, 55DSL — led by Creative Director Andrea Rosso — has recruited Italian artist Turbokrapfen and Italian DJ-duo The Bloody Beetroots to christen the opening of the Hong Kong FIFTY FIVE DSL TemporART STORE on July 24, 2009.

Located at Shop 3A, 2-4 Kingston Street, in Hong Kong’s bustling youth-shopping hub of Causeway Bay, the FIFTY FIVE DSL TemporART STORE follows a “pop-up” concept where a unique space is renovated and reinvigorated as a “temporary” retail/art destination. Turbokrapfen will fly into town from Bassano del Grappa (hometown of 55DSL) to specially redecorate the store in his graphic typographic style. The young up-and-coming artist is best known for his explosive, colourful, hand-crafted illustrative artwork as well as his close collaborative work with The Bloody Beetroots.

The FIFTY FIVE DSL TemporART STORE will be open for 2 months only, until end-September 2009. At retail level, it will showcase the latest 55DSL Autumn/Winter 2009 men’s and women’s fashion and accessories collections. A special limited-edition, “55DSL x The Bloody Beetroots x Turbokrapfen” nylon windbreaker and Hong Kong-only released T-shirt will also be available to commemorate the Hong Kong FIFTY FIVE DSL TemporART STORE (while stocks last).

To launch the FIFTY FIVE DSL TemporART STORE in Hong Kong with a huge bang, lively electro-punk-rock specialists The Bloody Beetroots will host a DJ set/club party at Volar on the evening of July 24. Described as “the love child of the Misfits and Daft Punk,” The Bloody Beetroots are currently one of the hottest acts on Dim Mak Records, the music record label run by celebrity American DJ Steve Aoki.

Inspired by Andrea’s passion for music and design, the FIFTY FIVE DSL TemporART STORE concept is an open canvas for young artists to showcase their talent and a fresh experience to preview the 55DSL collections. The first-ever TemporART destination was launched in Milan, Italy, in December 2008, featuring works by the Spanish artist collective, T.O.D.O.S.

55DSL TemporART Store
Shop 3A, 2-4 Kingston Street, Causeway Bay
Opening on July 24 , 2009

(information provided by the pr company)

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