London 'Another Country' of Creatives

People living in England are increasingly choosing to live alongside like-minded neighbours, leading to increasing regional differences, researchers from Cambridge University revealed this week.

Study chief Dr Jason Rentfrow analysed the personality traits of over 11,000 people scattered across the UK and concluded that London in particular is becoming ‘another country’.

“People in London tend to be, on average, more analytical, assertive, dominant, efficient and creative,” he told the Sunday Times this week.

“People in Scotland, Northern Ireland and Wales are less open-minded, more traditional and less tolerant of differences.”

Birmingham born tech-house DJ Andy Baxter left his home town of Shirley in 2002, though bypassed London altogether for Ibiza, he told Skrufff this week.

“I was a local DJ playing more soulful US house and garage on the circuit and had many great times but I reached a point where I felt my career in Birmingham was progressing a little slowly,” said Andy, “So I decided to take the chance of moving to Ibiza to start a new life.”

Going on to become a regular headline DJ at virtually all the island’s superclubs, he’s nowadays a year round Pacha resident and has no plans to leave, enjoying having ‘some of the most interesting and funny friends, who are always there for me.’

“Its quite hard to say how things are different here,” Andy continued. “Though at the moment, with all the financial problems in major cities, you can clearly notice the vibe is different when you’re travelling, whereas in Ibiza it's not at all obvious that we are in the middle of a crisis,” he said.

“And lets not forget the weather issue, this winter has been one of the sunniest I can remember. I think this plays a vital part of peoples’ lives,” he suggested.

Manchester based DJ/ producer Iain Taylor recently became musical director of the city’s uber-hip underground club Area 51 and like Andy said they look to Ibiza for inspiration before London.

“I like London as a place to visit and hang out and party but I don’t think I could live there,” Iain told Skrufff, “Manchester is the perfect size for me. It’s a big city but the music scene is more like a small village. I love it.”

The 33 year old creative chief moved to Manchested aged 17 and robustly defended his adopted home against its harsh image.
“I have lived in both Hulme and Chorlton, both areas which border Moss Side and Hulme especially has a reputation with people from outside of Manchester as being a rough or ‘dodgy’ place,” said Iain.

“Instead I found it to be most agreeable. I used to walk home at all times of the night with my records and sometimes carrying a CD deck and I’ve never had even a sniff of trouble. It’s a fallacy that there are gangs of youths looking for trouble,” he added. (Another Country: Rupert Everett in his 80s prime) (Andy Baxter)

Article by Jonty Skrufff (

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