ImageNew “Nokia Store” Concept Makes Debut in Prestigious ifc mall
The best-in-class interactive retail service
enhances users’ mobile living experiences

Nokia announced today that the brand new Nokia Store has been officialy opened in Hong Kong.  Situated in the prestigious ifc mall, the Nokia Store not only offers Nokia mobile communications products, but also enhances the concept of mobility in consumers’ lifes by providing a deeper understanding of new mobile communications technologies and services through a unique interactive experience.

Located in one of the world’s most prominent shopping and financial landmarks, the Nokia Store brings Nokia’s retail services development into a new era.  In addition to the in-store displays of Nokia mobile phone products and enhancements, the outlet offers experience zones allowing customers to experience mobile sharing, entertainment, music, navigation and photography, to name just a few. The highly interactive display is backed by well-trained customer service professionals who provide detailed explanations and on-site technical support, to help build consumers’ understanding of digital convergence, and how unlimited mobility can positively impact their lives.

To celebrate the grand opening of the Nokia Store, Nokia invited famous model Galie Lai, along with Jeff Davis, Vice President, Own Store, Nokia and Bruce Lam, General Manager, Markets, Hong Kong and Macau, Nokia (Hong Kong) to officiate the opening ribbon-cutting ceremony. After the formalities, Ms Lai was invited to tour the new Nokia Store and select a Nokia mobile phone as a Christmas gift for a loved one.

 Mr Davis said: “With today’s announcement, Nokia, as the world's largest mobile phone manufacturer, is not only opening a wholly-owned and managed Nokia Store to expand its retail footprint in Hong Kong, but also providing top-class, first-hand interactive experience in mobile communications technology to consumers so they may truly appreciate the variety of convenience that Nokia products and services can add to their lives. In addition, this will further reinforce Nokia’s service objective of ‘Customers Come First’.”

“The mobile subscriber penetration rate in Hong Kong has increased to 160.8 percent*, indicating that consumers are very open to but also particular about their mobile communications products and services.” Mr Lam said.  “It is therefore a prerequisite that our sales and services must go beyond simply matching expectations, we are very focus on development of sales and after-sales services, ensuring the highest quality services and a unique shopping experience for our discerning customers.

“We have had a great success with our Nokia Flagship Store which has received tremendous response and praise from the general public since its debut.  Our success is largely thanks to our well-trained, professional customer services team who have the spirit of perseverance Nokia is known for. In the future, we will continue our efforts to live up to add to Hong Kong’s reputation as a shopping paradise.”

Nokia, with its missions of “Connecting People”, pays tremendous effort in rasing the bar for its customer services.   This year marks the second consecutive year of the Nokia Flagship Store’s participation in the 2008 Service & Courtesy Awards organized by the Hong Kong Retail Management Association, during which it won the Awards at Junior Frontline Level and Supervisory Level in the Electronic & Electrical Appliances / Telecommunication category. In addition, at the HKRMA’s Mystery Shoppers Programme, Nokia was awarded as the Best Service Retailer in the Electronic & Electrical Appliances Category, a further testament to the company’s  achievements in high-quality customer service and professional training.

* Source: Office of the Telecommunications Authority, Hong Kong (August, 2008)

(information provided by the pr company)

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