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RED DOT delves into the world of the clinically insane this season… Loonies, Mentalists, Loopers, Psychos…you know the sort.

Owner Kieron Hurley and Design Director Tom Pike have declared the London-based socialite, Paper Dave, as the new face of RED DOT. The comical advertising campaign sees Paper Dave snapped at various locations around London’s West End area, from the park to the supermarket, at a strip club and out shopping.

The new collection — loosely based around Pike’s experiences as a patient at the Goldsmiths Mental Correction Facility — contains popular elements from previous seasons as well as a number of innovative new ideas, taking their trademark 3-D prints another step forward.

Highlights include:
* Aerial Photomaps cunningly disguised as camouflage jackets;
* Padded Cell printed hoodies;
* Patient Uniform Mac jackets, made from soft-fleece, in “civilian-style”;
* Looney Printed T-shirts, full of hidden humour and outright cheek, in typical RED DOT fashion.

RED DOT’s Autumn/Winter 2007 Collection is now available EXCLUSIVELY at D-mop stores.

(information provided by their pr company)

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