Tokyo street style meets crisp Scandinavian fashion sense
Once upon a time, an unexpected chemical reaction in an old weavery released a batch of plump black Monkis into the sky. Soaring high from the still-smouldering chimney, the tiny creatures floated into the illusory universe known as the Monki World. The Monki saga is a wild hotchpotch of wondrous adventures complete with origami birds, a butterfly choir, turbine flowers and mysterious chemicals.

Appearing simultaneously with the Monkis was a new chain of fashion stores for girls that combined graphics, goods and store design to form an overall story.

The fashion collections flirt between expressive Tokyo street style and crisp Scandinavian fashion sense. The label is never too pricy and is made for females wanting to express who they are through what they wear — representing individuality, independence, and imagination.

When you enter a Monki store, you step into a part of the Monki World that’s packed with treasures, so put on your roller skates and prepare for the story to unfold in Hong Kong at end-September 2010!

Nothing is impossible in the Monki World.

For more information, go to MONKI

About Monki:
Monki was launched in 2006, and today, there are 43 shops in Sweden, Norway, Denmark, Finland, Germany and soon The Netherlands and Hong Kong. Monki is the little sister of Weekday and Cheap Monday, which together form the Fabric Scandinavien AB company. In 2008 60% of Monki, Weekday and Cheap Monday was bought by H&M.

Information provided by Monki


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