ImageDiesel Lock shades, the limited edition inspired by the classic Diesel Aviator model, become cult-style of the season, chosen by top model Eva Herzigova and singer Jamiroquai for their latest new projects.


Written, directed, performed and produced by Eva Herzigova in collaboration with Filmmaster, “Massacre in Paris” is a short movie realized to launch Eva’s Spring Summer Beachwear collection ’07 which took place in Paris on October the 8th.

In this fantastic tale, Eva plays with a girl, a childhood friend, who is blindfolded and wears a pair of limited edition Diesel Silver Lock sunglasses.

Sharp black frame with a silver trim, the Diesel Silver Lock has the serial number engraved on the side-piece and - being enriched with precious details - becomes a sophisticated accessory of luxury.

The short movie is already on air on main international fashion TV and internet channels; starting from November 2006 it will also be included in the video clip of “Big Lie” - the last success of the English band “The Rain”. The Rain’s new video will be broadcasted by MTV Europe and by all the most relevant music channels.


On October 30th, Jamiroquai release their brand new single ‘Runaway’- a classic slice of Jamiroquai, with its shimmering disco strings and infectious bass line. The video-, which features singer Jay Kay driving a space buggy through London’s West End-, is all over TV channels across the globe. The video also sees Jay Kay wearing a special customized edition pair of Diesel “Lock” sunglasses, the “IT” shades for Fall Winter 2006 season.

Diesel created for Jay Kay a unique pair of the Lock shades, with a fluo trim and all-black lenses for a cool, underground look that perfectly fits Jay’s style.

A pair of Lock Diesel shades, signed by Jay Kay, will be available to one lucky fan that will have the opportunity to win it, by visiting or On the Diesel website it will also be possible to watch the video and read the interview that Jay Kay has given exclusively for the Diesel Cult members.

The Lock sunglasses will be available in Diesel stores worldwide and in the most prestigious optical and department stores starting from November 2006.

(information provided by Diesel)


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