London based download portal TrackItDown have teamed up with Facebook to launch a music player that allows Facebook users to create their own playlists and send each other tracks.

The new application also allows users to rank tracks and receive release alerts by favourite artists and labels and has already been downloaded by over 7,000 people, said TrackItDown chief Nolan Shadbolt.

“We’ve had people downloading the player from all over the world, in the last few minutes we have had users link up from Mexico, Brazil, Italy, Australia, Argentina, South Africa and beyond,” Nolan told Skrufff in an interview this week. “We’re delighted with the reaction so far.”

Nolan launched Trackitdown (a (Skrufff licensee site) with hard dance DJ legend Ed Real from Nolan’s Bayswater basement flat in 2005 and spoke enthusiastically about the radical changes continuing to redefine the music business.

“What we’re seeing now is focused groups of people working on exciting new models and there are new standards falling into place,” he suggested.

“It's what you make it,” Nolan added, “Our sales are continually growing, so as far as we're concerned the outlook is good.”

He also spoke positively about the credit crunch, pointing out ‘the last recession gave birth to the UK's acid house and free party scene.”

“Dance music has taken an epic journey since then, if it comes full circle we'll be over the moon. The fact is that a night out can be very costly and many people are deciding to stay in, in the comfort of their home to download their entertainment whether that be movies, games or music,” said Nolan.

Article by Jonty Skrufff (

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