Adi Dassler developed Superstar with the inspiration of adidas’ earlier basketball shoes – All Round, Supergrip and Pro Model. Superstar was first introduced in 1969, came to the feet of select players in test trails and was officially introduced to the public till 1970.
It transcended its natural home of the basketball court to evolve into the cultural fixture and timeless icon later.
Within a few years of introduction, it was being worn by over 75% of
all NBA players, proof of its revolutionary technology. In the next few
years, it was advanced from the court of the sidewalk and later into
the public’s consciousness, including the collectors and fans of
In 1986, Run DMC recorded their tribute “My adidas”, establishing “Superstar” as a mainstay on the global cultural and fashion platform. Most importantly, “hip-hop” and adidas remain forever linked.
adidas Superstar had gone from its natural terrain of the basketball court, dance floor and linoleum to gracing the catwalk. Spawning a whole family of shoes endowed with the Superstar name and attitude, it had become the most famous shoe silhouette in the world. The evolution of adidas reflected not only its versatility and timelessness as a shoe but also defined it as something with a rich cultural tapestry.
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To enter the competition all you have to do is post your positive comments about adidas and what you think of the Superstar basketball shoes below or email us at firstname.lastname@example.org with your login name and email address.
Winners will be notified via email, and we will then arrange pickup.
Deadline 18th February 2010. You must be over 18 to enter this competition and be based in Hong Kong.