For the fifth year in a row, WORLDHOTELS, the largest Europe based global hotel group for independent hotels, has achieved a double digit growth in 2007 setting a new record in sales and revenue with 307 million USD revenue generated across the whole portfolio of approximately 500 hotels (104,000 rooms) and a global room night production of 1.6 million.
On a year-on-year “same store” basis, room revenue increased by 20 percent up to 227 million USD while same store room night production increased by 7 percent, up to 1.1 million room nights. The WORLDHOTELS same store portfolio included 352 hotels with 68,000 rooms.
The average room rate increased by 8 percent to 196 USD.
The group also added or opened 76 new properties, most of them in the five star (Deluxe) and four star (First Class) segments.
Commenting on the results, Michael Ball, CEO of WORLDHOTELS said: “2007 turned out to be an exceptional year for the hotel industry at large, and particularly for us at WORLDHOTELS. The focus was on optimising achieved rates, as both inbound and outbound demand remained strong in all of our key markets worldwide. With the growth in our meeting segment, our e-commerce connections and capabilities, as well as the global roll out of our WORLDHOTELS training academy, we continued our strategic transformation to generate above market demand for our hotels. By adding 76 exceptional and unique new properties, we significantly advanced our global presence as one of the leading hotel groups for independent hotels and regional groups.”
· 2007 set a new record for the APAC sales region which generated 250,000 room nights and 42 million USD revenue.
· The demand for WORLDHOTELS properties in this region increased by 40% and climbed to an all-time-high.
· In 2007, 10 hotels were added to the portfolio in the APAC region.
· WORLDHOTELS entered the high demand market India in 2007. The company now is represented with 4 new properties. Further expansion is planned.
· With two brand new 5-star-properties added in Kuala Lumpur in 2007, the Malaysian capital became one of WORLDHOTELS’ Top 5 Asia destinations along with Hong Kong, Shanghai, Beijing and Tokyo.
· Asia experiences a high demand for resort and wellness holidays. Therefore, WORLDHOTELS strives for heavy expansion in the resort segment. Most recently, Spa & Resort hotels were added in Thailand, Cambodia and Vietnam.
(information provided by the pr company)