Dining Concepts, Hong Kong’s pre-eminent hospitality group, launches a loyalty program to strengthen their communications with nightlife guests, offering a range of benefits to loyal customers.

With the group’s exciting ventures in bars and lounges, Dining Concepts has developed a new department to their operation, NIGHTLIFE.

Following researches and customer feedback, a loyalty program is developed to offer regular customers with a range of rewards to be redeemed across the group’s bars and lounges in Hong Kong. Participating venues currently include Dear Lilly, Dragonfly, The Iron Fairies, J. Boroski, Ophelia, Alto rooftop, Lilya and soon to be Portico (Spiga terrace).

NIGHTLIFE is a modern and dynamic online platform which no longer requires downloading an app nor a password – simply, a mobile telephone number is all a guest needs to register, earn points and redeem rewards at any of the group’s NIGHTLIFE venues.

The program allows guests to collect points for every dollar spent and in return redeem exclusive gifts - from a free cocktail upon registration, to a range of vouchers and VIP invitations to events and openings at NIGHTLIFE venues.

“We listened to the aspirations of our guests and set our mission to fulfill and exceed customer expectations with the program,” said Sandeep Sekhri, Chief Executive Officer of Dining Concepts. “Loyal guests are the most important customers to us and their loyalty deserves to be rewarded.”

NIGHTLIFE rewards offer instantaneous response for guests as points and rewards may be redeemed at the point of sale.

To join membership, guest can either share their mobile number with our staff at participating venues or on line at  http://diningconcepts.com/nightlife.

About Dining Concepts
The Group is an exciting, expanding organization specializing in the development of high quality dining and entertainment experiences throughout Hong Kong. Founded by entrepreneur Sandeep Sekhri in 2002, Dining Concepts now has a portfolio of 33 amazing restaurants and lounge bars, including Gordon Ramsay’s maze Grill and London House, Tango in Central and Elements, Al Molo, Braza, BLT Steak, BLT Burger, Bistecca, Craftsteak, Bouchon, La Locanda, Olive, Soho Spice, Bombay Dreams, Nahm, Le Pain Quotidien, Dragonfly, Ophelia, Iron Fairies, J.Boroski, Mama San, ALTO, SPIGA, Le Pain Quotidien and Dear Lilly. For more information on Dining Concepts’ restaurants, please visit http://www.diningconcepts.com.


Dear Lilly        Shop 4010, Podium Level 4, IFC Mall, 8 Finance Street, Central

Dragonfly        Shop 10, G1, Tai Kwun, Hollywood Road, Central

Iron Fairies        LG/F, Chinachem Hollywood Centre, 1-13 Hollywood Road, Central

J. Boroski        Ezra's Lane, Central

Lilya            2/F, 77 Wyndham Street, Central

Ophelia        Shop F39A, 1/F, Lee Tung Avenue, 200 Queen's Road East, Wan Chai

ALTO             31/F, V Point, 18 Tang Lung Street, Causeway Bay

Portico (Spiga)    Coming soon   


Related Venues

ALTO Bar & Grill

Address : 31/F, V Point, 18 Tang Lung Street , ,
Telephone : (852) 2603 7181
Website : http://www.diningconcepts.com/alto
Opening Hours :

12:00 - 15:00
18:00 - 23:00

12:00 - 15:30
18:00 - 23:00


Booking / Enquiry      More Details 

Dear Lilly

Address : Shop 4010, ifc mall, 8 Finance Street, Central District, Hong Kong , ,
Telephone : (852)27716060
Website : http://www.diningconcepts.com/restaurants/dear-lilly
Booking / Enquiry      More Details 


Address : Shop 10 &13 - G1, Tai Kwun, Hollywood Road , ,
Telephone : (852)27772633
Website : http://www.diningconcepts.com/restaurants/dragonfly
Booking / Enquiry      More Details 


Address : LG/F, Chinachem Hollywood Centre, 1-13 Hollywood Road , ,
Telephone : (852)26036020
Website : http://www.diningconcepts.com/restaurants/jboroski
Opening Hours :

Sun - Wed
6:00 pm - 2:00 am

Thu - Sat
6:00 pm - 3:00 am

Booking / Enquiry      More Details 

Lilya Moroccan Lounge Bar (CLOSED)

Address : 2/F, 77 Wyndham Street , ,
Telephone : (852) 25262578
Website : https://www.facebook.com/lilya.moroccan/
Opening Hours :

Open daily 6pm till late.

Booking / Enquiry      More Details 


Address : Shop No. 41A, 1/F, The Avenue, Lee Tung Avenue, 200 Queen's Road East , ,
Telephone : (852)25201117
Website : http://www.ophelia.com.hk
Opening Hours :

Tue - Thu: 18:00 - 02:00
Fri - Sat: 18:00 - 03:00

Booking / Enquiry      More Details 

Portico Hong Kong

Address : 3/F, LHT Tower, 31 Queen's Road , ,
Telephone : (852)28710055
Website : http://www.diningconcepts.com/restaurants/spiga
Booking / Enquiry      More Details 

The Iron Fairies

Address : LG Floor, 1-13 Hollywood Road , ,
Telephone : (852)26036992
Website : http://www.diningconcepts.com/ironfairies
Opening Hours :

Mon-Sun: 18:00 - 03:00

Booking / Enquiry      More Details 

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