Our vision is to bring the population of China a brand that means great taste, fun and a feeling of affluence. Today's Hong Kong is the perfect place and time to take advantage of the growing interest and consumption of premium beer in the China market. Kowloon Bay Brewery will focus on differentiation. We will provide products that are fresh and preservative free, locally produced and diverse in styles. For Hong Kong’s ex-pat population, Kowloon Bay Brewery will invoke the memory of beers from back home; our focus will be having them associate our products to good memories of their own homelands.