Hennessy Artistry 2011 with Jam Hsiao, Zowie, Mr., Aarif Lee, OKAMOTO’S & TIM


Import to Calendar  


The most spectacular music event of the year, Hennessy Artistry 2011, will be held on 9 November 2011 at AsiaWorld-Expo. As the world's most unique synthesis of musical styles with top artistes - Asian King of R&B and Rock Jam Hsiao, New Zealander Electro Rock Song-Writer and Drummer Zowie, Local Mega Hit Rock Band Mr., Local Talented New Singer Aarif Lee, Japanese Modern Rock Band OKAMOTO'S and Korean Vocal Sensation TIM, Hennessy Artistry is the premier event where the city’s music fans and partygoers alike can experience the coolest cross-border event anywhere while appreciating Hennessy Cognac as the ultimate expression of the “Global Art of Mixing.”

Since 2006, Hennessy V.S.O.P has started to promote the concept of “The Global Art of Mixing” through spectacular and sophisticated experiences in the major cosmopolitan cities of the world - New York, Los Angeles, Miami, Moscow, Hong Kong, Taipei, Shanghai, Guangzhou, Beijing, Ho Chi Min City and Kuala Lumpur - making it the true pioneer of global music and the Art of Mixing. Hennessy Artistry lively showcases the essence of the brand - “Dare to pursue my dream. This is me.”

Hennessy Artistry 2011 will be held on Wednesday 9 November at 8:30pm at Hall 10, AsiaWorld-Expo, Hong Kong International Airport. Participants will receive a personalized Hennessy Artistry bracelet (admission ticket) loaded with their Facebook profile. By touching one of the electronic-sensors in the venue, their Facebook status will be updated automatically, thus the groundbreaking experience in Hennessy Artistry 2011 will be shared among friends.

From now till 8 November 2011, at selected bars, buy 2 bottles of Hennessy V.S.O.P (70cl) for ONE redemption ticket*; buy 3 bottles of Hennessy V.S.O.P (70cl) for TWO redemption tickets*. A personalized Hennessy Artistry bracelet (admission ticket) can be redeemed at designated redemption center upon successful registration on Hennessy Artistry Facebook fan page (www.facebook.com/hennessyartistry).  For inquiries, please contact 2976 1222 within office hours, or e-mail to hennessyartistry@mhdhk.com or visit www.hennessyartistry.com.hk.

* While stock lasts.

Hennessy Artistry 2011 Artiste’s Biography

Jam Hsiao── Asian King of R&B and Rock

Jam’s brilliant performance in the TV show “One Million Star” stood him out of the crowd. Jam released his debut album in 2008 and carried off a successful tour across the Asian region. Live concerts in Singapore, Beijing, Malaysia provided further proof of the recognition of Jam’s influence and recognition. Jam is the soul of Chinese rock. His solid and masculine voice has an explosive force that yet touches the deepest parts of his audiences’ hearts, especially through his live performances. Even one of Taiwan famous singing teachers, Kay Huang, has said: “This voice (Jam’s) makes me want to marry him". He is no doubt the King of R&B and Rock in the Asian music industry for the current generation

Zowie──New Zealander Electro Rock Singer- Songwriter and Drummer

Described as “a tiny dynamo of positive energy”, Zowie has distilled a bubbling mix of vintage synth-pop, shimmering electro, playground chants and rock n roll swagger to create music of her own style. As a beat-obsessed adolescent, Zowie matched her encyclopaedic enthusiasm for drumming by mastering everything she needed to fully flesh out her own songs: vocals, guitar and programming. While studying for a music degree in Auckland, she created laptop crafted demos to garner airplay on national radio and in the past 18 months she’s performed at some of the country’s biggest festivals – The Big Day Out, Rhythm And Vines – as well as performing opening sets for the likes of The Kills and Peaches. Her debut single “Broken Machine” in 2010 rounded out the year at Gold record status. Besides, this song also brought Zowie the award of Best New Zealand Music Video at the Juice TV awards, and was also nominated at the New Zealand Music Awards.

Mr.── Local Mega Hit Rock Band

Mr. was formed on the back of the success of HK independent band“White Noise”with 5 members – Alan (Vocals), Dash (Bass), MJ and Ronny (Guitars) and Tom (Drums). They were signed to Cinepoly and in 2008 released their first debut album. In 2009, they scored the mega hit that brought them to the Hong Kong Coliseum concerts in both 2010 and 2011. Their achievements are incomparable to the rest of Hong Kong’s local bands. Mr. was also invited to the Hennessy Artistry 2011 for an amazing tour of 6 concerts in Hong Kong and Macau. Their musical talent was appreciated by many local singers including Eason Chan and Alan Tam. Recently they also performed in Taiwan and many European countries, spreading their music to even more fans.

Aarif Lee──Local Talented New Singer

Aarif showed his musical talent in his first album in 2009, handling all the song-writing and production. This made him shine in the local music industry winning him a number of awards. Aarif also made an appearance in many movies, including “Echoes of the Rainbow”, “Frozen” and “I Love Hong Kong”. He was recognized with the Best New Performer award and with the Best Original Film Song in the 29th Hong Kong Film Awards. We cannot over-look the expanding influence of this talented new singer.

OKAMOTO’S──Japanese Modern Rock Band

OKAMOTO’S is a modern rock band made up of four 19-year-olds from Shinjuku, Tokyo, who first got together while still in middle school. Fans of the influential Japanese avant-garde artist Taro Okamoto, the members also took their cue from the Ramones and adopted stage names. The band consists of founding members Sho Okamoto (vocals), Koki Okamoto (guitar), Reiji Okamoto (drums), and Hama Okamoto (bass). The group’s career kicked off in 2007, when their breakout high school festival performance turned into appearances at music venues throughout Tokyo. Their albums garnered rave reviews from fans and the media alike. In 2010, OKAMOTO’S brought their music to an international audience through their performances in Austin, Texas and in Australia.

TIM──Korean Vocal Sensation

It is no doubt to say TIM is born to be a singer. Influenced by his father who is a pastor, Tim was exposed to a musical environment early on as a child and naturally learned to play various instruments like the saxophone and piano. His pursuance of musical activities in both schools and churches as a member of choir and a saxophonist in the jazz band further strengthened his music skills. By the help from the greatest singer songwriter“Yoon Sang”, he was supported in creating music style and his debut album. Especially Yoon Sang wrote a mega hit ballad song“I Love You” that matched him perfectly, made Tim gaining great recognition and succeeded as a singer. The 1st album has sold over 100K copies and won several awards including“Rookie of the Year” at the Korean Music Award, recognized as the next successor of male ballad singers in South Korea.

(Information provided by the pr company)


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