Johnnie Walker Neon Light Highball Party


  • When: Wed 17 Jul 2019 - Thu 18 Jul 2019 19:30 - 23:00
  • Where: Draft Land  
  • Category: Nightlife
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Johnnie Walker, the world’s No. 1 blended Scotch whisky brand, has been regarded as the symbol of deluxe lifestyle for many of years. Exploring four corners of Scotland, Johnnie Walker strictly select world’s famous distilleries with distinct flavours and create the acclaimed Black Label, a 12-year-old blended Scotch whisky, which obtains different depths and exquisite characters. 

The whisky highball is becoming increasingly popular in Hong Kong. The Black Label Highball is definitely the most highly coveted. It brings out different layers of the Black Label whisky, it is beverage loved by all, and is a must-have for Happy hour and the most tasteful parties. To celebrate its collaboration with Hong Kong’s first ‘Cocktails on Tap’ bar – Draft Land, Johnnie Walker is proud to present the “Johnnie Walker Neon Light Highball Party” on the 17th (Wednesday) and 18th (Thursday) of July. Releasing four brand new Black Label Highball flavours, each with unique and distinctive taste, allowing Johnnie Walker fans to indulge in a sensation of flavours.


The Most Iconic Neon Sign Is Recreated Only in The Hottest Spot

The highly anticipated “Johnnie Walker Neon Light Highball Party” will soon be in town, the walls of Draft Land will be decorated with strikingly colorful and contemporary neon light décor, slogan such as “Keep Walking” also shows the core spirit of Johnnie Walker, presenting guests with a unique photogenic moment. Russian DJ Marina D will also be performing live, accompanied by a live neon light artist showcase, where artists will be demonstrating the process of creating neon light décors. Guests are welcome to bring home the finished neon light artwork. With exciting activities, exceptional photo-taking spots, fun goodies to take home, the opportunity to taste the four new divine Black Label Highballs and delicate canapés, this is THE party of the summer and one that you cannot miss.


Exclusive Cocktail Blend: Johnnie Walker X Draft Land Black Label Highball

Opened few months ago, Draft Land is one of the most unconventional Overseas “Cocktails on Tap” Concept Bars located in Central. The Founder of this it-place is the renowned mixologist Angus Zou, who partnered up with Tasting Group’s Antonio Lai. Draft Land’s cocktails are not mixed by bartenders but instead, they run out from the cocktail taps directly. This has redefined the cocktail experience and delivers a more down-to-earth but innovative drinking philosophy which aligns with Johnnie Walker’s “Keep Walking” spirit. The Johnnie Walker X Draft Land Black Label Highball will be utilizing the Draft System, allowing the delicious highballs to be prepared in just a few seconds, but with the taste of a freshly made cocktail.


 Johnnie Walker X Draft Land Black Label Highball

Classic Black Label Highball

Citrus Black Label Highball

Woody Black Label Highball

Toasty Black Label Highball



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